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1.  loss aversion
2.  opportunity cost
3.  perseverance
4.  gamblers fallacy
5.  stockholm syndrome
6.  commitment bias
7.  escalation of commitment
8.  effort justification
9.  pot committed
10.  trade off
11.  marginal cost
12.  sunk cost
13.  cost benefit
14.  implicit cost
15.  economic cost
16.  opportunity loss
17.  comparative advantage
18.  accounting cost
19.  trade off economics
20.  risk

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